MooMotion Selects SMAK Strategies as Public Relations Agency of Record

Boulder, Colo. – October 28, 2013 – MooMotion, an innovative start-up looking to bring fashion-forward style to the female endurance community, has named SMAK Strategies as its agency of record. Excited to add MooMotion to their portfolio of fitness and lifestyle-oriented clients, SMAK will be providing hands-on attention and personalized services in the form of integrated media relations, editorial coverage, and brand awareness.

Straight from the heart of NYC, MooMotion is creating triathlon apparel that infuses women with confidence and style. Whether on water or land, MooMotion gear is built for versatility, speed and distance – but with a unique twist that female athletes everywhere can appreciate.

“As an athlete, I just wasn’t satisfied with the traditional multisport attire that was available to me and I knew I couldn’t be the only woman out there with these frustrations,” said founder Melissa Moo Harkins, a Parsons School of Design alum and three-time Ironman finisher. “So in 2012, after nearly a decade on Wall Street, I decided to combine my business background with my love for fashion and athletics. With that, MooMotion was born.

Going against the notion of how conventional multisport attire should look and fit, each MooMotion piece is constructed in a way that flatters and contours to the unique curves of a woman’s body. From top to bottom, every seam, stitch, and fabric used is thoughtfully designed to help women perform with impeccable fit and unparalleled quality – giving women everywhere a product that will help them go the distance and feel great at any mile.

SMAK Strategies is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Terramar Sports, Action Wipes, BackJoy, Skirt Sports, Bani Bands, Harbinger Fitness, and Venus de Miles. For more information, visit