MooMotion Brings Fashion-Forward Sophistication to Multisport Attire

MooMotion’s 2014 Collection Now Available for Consumers

New York, NY – January 3, 2013 – MooMotion, a fashion-forward performance and multisport wear company out of New York City, is ringing in the new year with a new line of quality gear specifically designed for the female triathlete community.

Built for speed, versatility and distance – without compromising style and fit – MooMotion’s 2014 collection veers away from the traditional idea that triathlete apparel cannot be both functional and fashionable. From top to bottom, every seam, stitch, fabric, and color-scheme used in MooMotion’s gear is thoughtfully designed to offer impeccable fit and unparalleled quality, with a feminine silhouette that compliments body types of all shapes and sizes.

“After graduating from Parsons School of Design and working on Wall Street for almost ten years, I decided to combine my love for fashion and athletics with my business background to create the products that I had never been able to find for myself,” said Melissa Moo Harkins, founder of MooMotion. “The 2014 MooMotion collection really epitomizes what tri style can and should do for female athletes every where.”

With product attributes such as color blocking, smooth and supportive Italian fabric, flattering scoop necklines, slimming panels, and more, MooMotion provides women with fresh and sophisticated options while helping them go the distance, through water or land.

MooMotion gear is available to ship now and can be purchased on the company’s new website at For additional company information, high-resolution photos, and product sample requests, please contact Maria Hennessey at or 303.859.3317

MooMotion Selects SMAK Strategies as Public Relations Agency of Record

Boulder, Colo. – October 28, 2013 – MooMotion, an innovative start-up looking to bring fashion-forward style to the female endurance community, has named SMAK Strategies as its agency of record. Excited to add MooMotion to their portfolio of fitness and lifestyle-oriented clients, SMAK will be providing hands-on attention and personalized services in the form of integrated media relations, editorial coverage, and brand awareness.

Straight from the heart of NYC, MooMotion is creating triathlon apparel that infuses women with confidence and style. Whether on water or land, MooMotion gear is built for versatility, speed and distance – but with a unique twist that female athletes everywhere can appreciate.

“As an athlete, I just wasn’t satisfied with the traditional multisport attire that was available to me and I knew I couldn’t be the only woman out there with these frustrations,” said founder Melissa Moo Harkins, a Parsons School of Design alum and three-time Ironman finisher. “So in 2012, after nearly a decade on Wall Street, I decided to combine my business background with my love for fashion and athletics. With that, MooMotion was born.

Going against the notion of how conventional multisport attire should look and fit, each MooMotion piece is constructed in a way that flatters and contours to the unique curves of a woman’s body. From top to bottom, every seam, stitch, and fabric used is thoughtfully designed to help women perform with impeccable fit and unparalleled quality – giving women everywhere a product that will help them go the distance and feel great at any mile.

SMAK Strategies is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of fitness and active lifestyle clients includes Terramar Sports, Action Wipes, BackJoy, Skirt Sports, Bani Bands, Harbinger Fitness, and Venus de Miles. For more information, visit